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Super Bowl Advertising
Super Bowl commercials cost millions
of dollars (as an example, companies paid an average of $2.6 million for 30
seconds of airtime in Super Bowl XLIV for the chance to reach a projected
audience of 90 million viewers worldwide). View the latest
Super Bowl ads. Identify which ad you believe was the
most effective for domestic and international markets and why. Respond to two
of your classmates and discuss whether you believe their choices would be
successful for domestic and international markets. Why or why not?
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