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DQ 2 Products and
Services. It can be harder to sell an intangible service than a tangible
product. After reading Chapter 3 of the text, pick one of the cells in Table
3.4: “Service Classifications” and name a service offered in that class—for
example, business remodeling service under consulting and operations. In 200 to
250 words, describe a service in your chosen category in terms of the four ways
a service is different from a product—its intangibility, inseparability,
variability, and perishability. Propose a solution for sale that could be used
as a point of competitive differentiation in a marketing campaign.
Guided Response:
Review several of your peers’
posts. Respond to at least two of your peers and provide recommendations to
extend their thinking. Challenge your peers by asking a question that may cause
them to rethink the differences between services and products
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