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Customer Relationship
Management. Choose a water park or other vacation destination. Create a
hypothetical marketing campaign that uses what you’ve learned about the CRM
approach. Describe how you might apply insights about developing long-lasting
relationships with customers to retain or reactivate past visitors. You must
use the text and at least one additional scholarly source.
Guided Response:
Review several of your peers’
posts. Respond to at least two of your peers and provide recomme
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