BUS 362 Week 3 Quiz (2 Set)

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1. Question :The worst catastrophe to befall any business would be to:

2. Question :Optional product pricing involves selling the base product at:

3.Question :  Companies with strong reputations for quality follow certain guidelines, such as:

4.Question : The acceptable price range of a product or service is the area between the ________ defined by customers in the market and the _________ established by the company’s cost structure.

6.Question :  Which of the following was not identified as one of the guerrilla marketing principles in your text?

7. Question : Generally, entrepreneurs should avoid head-to-head price competition with other firms that can more easily achieve lower prices through:

8.Question : A common pricing mistake entrepreneurs make is lowering prices because they fail to recognize the:

9.Question :  ____________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers.

10.Question :  Most marketing experts contend that the greatest marketing mistake small businesses make is:

BUS 362 Week 3 Quiz 1

1.Question :Most marketing experts contend that the greatest marketing mistake small businesses make is:

2.Question :Which of the following is not part of a marketing plan?

3.Question :The use of credit cards by consumers:

4.Question :Which of the following is/are nottrue regarding pricing for service firms?

5.Question : Optional product pricing involves selling the base product at:

6.Question :The worst catastrophe to befall any business would be to:

7.Question :Which of the following is notone of the objectives a guerrilla marketing plan should accomplish?

8.Question : A __________ is a company’s “face” in the marketplace and communicates a key message to the target market.

9.Question : One "natural" advantage small businesses have over large businesses, which can be a significant competitive advantage, is:

10.Question :Which of the following is/are true regarding cost-plus pricing?